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David Guetta

international news _ Jonty Skrufff _ 12th July 2005

David Guetta- Because He's Worth It

French club king David Guetta is fronting a new advertising campaign for L'Oreal hair gel 'Party Proof Studio line' in the UK, in which the 'international DJ and producer' appears to have been liberally doused with a fire hose.

The strip club owner's bizarre wet look is presumably intended to highlight the product's 'extreme sweat resistant waterproof technology' ('resists sweat up to three times longer') though quite why he's wearing Boy George quantities of eye maker is less clear.

Chatting to Skrufff earlier this year, the Fuck Me I'm Famous promoter categorically denied he'd been wearing make-up for a similar photoshoot for his album artwork Guetta Blaster, and instead blamed his kohl heavy panda look on overzealous photoshop fiends.

"I'm not really into my image because I'm not very materialistic; my wife, who's a really funky girl, helps me out on that side," he explained.

"Otherwise I would wear the same T shirt, jeans and sneakers all the time. Which is strange - because I am interested in fashion, but more fashion on other people. I don't like the idea of spending time shopping and all that; I hate that," he added.(Jonty Skrufff/Skrufff.com)

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