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Pacha NYC

international news _ JONTY SKRUFFF _ 16th December, 2005

Pacha In America: First We Take Manhattan . . .

Pacha brand chief Danny Whittle chatted to Skrufff this week on the eve of the opening of their new club in New York, and revealed that the clubbing conglomerate are considering rolling out a chain of nightspots across North America.

"I think the next stop will be Vegas and the other places we all love are Miami and San Francisco, so who knows?" said Danny, "If New York goes as well as we all believe it will, then I would imagine its only a matter of time before we continue to grow."

The Ibiza based Brit said they see many similarities between New York and London labelling both places as 'ground breaking cities, musically and in terms of image'.

"There is, however, that little edge with New York that feels like it was the originator of disco and clubbing," Danny added. "And having a world class DJ like Erick Morillo onboard as part owner has also made the whole project interesting. Maybe Erick will see what a pain in the arse some DJs can be. Of course; non that play at Pacha, Ibiza; except maybe Erick," he chuckled.

Danny said they've had few problems from the city's notoriously puritanical licensing authorities, and stressed the club's success is a vital element of Pacha's ongoing plans.

"It's our first club in North America and it will provide the first impression a lot of Americans have of Pacha, even though many come to Ibiza and many other Pachas," he said.

"There are some great clubs in New York and we have to operate on the highest level to compete. It's a bit like Ibiza in summer with regards the level of competition; you just have to be the best you can be."

"To all the New Yorkers who read this, we can't wait to be in your city," he added, "It's going to be amazing to have a more permanent link with such an incredible place." (Jonty Skrufff)

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